As Vice President of customer experience and insight for Thomson Reuters, Robin leads global strategic initiatives for customer research, experience strategy, brand initiatives, content development and leadership events such as Aspen Ideas Festival, Bond Club, Washington Ideas Festival, the Knowledge Effect Campaign and the launch of Thomson Reuters as “the answer company”. She supports all divisions driving a customer first culture.
Since joining Thomson Reuters, Robin developed and grew the primary research group and the customer experience function for Thomson Reuters. This includes social intelligence, segmentation, ethnography, value proposition/messaging and the current customer touch point model. She has also developed the experience principles that are core to the Thomson Reuters brand.
Prior to Thomson Reuters, Robin spent a number of years in technology, retail and advertising. First, as an account executive for an advertising agency then as a creative director for a large specialty retail chain with over 900 locations. She also acted as both the Managing Editor for retail.com and director for Customer Relationship Management at Retek (Oracle’s retail division) which included consulting to Fortune 500 retailers around the world.
Robin is an invited member to the top 50 future CMO’s, a member of CXPA (customer experience), ANA and AMA. She also sits on various Thomson Reuters transformation committees and is a member of the CRI strategy team (Diversity and Inclusion)
Robin is passionate about building a workplace that values gender, racial, and cultural diversity which includes encouraging all employees to be creative, curious and passionate.
Robin lives in Minneapolis with her two active boys and happily spends her free time watching her boys plays tennis, soccer, baseball, and hockey. When time permits she runs, writes and cooks.