Krista O’Malley has swum with Humpback whales, run marathons, and is known for her passion for the pursuit of excellence, enthusiasm, straight talk, and obsessive attention to detail. This is fitting for the CEO and Principal of cmnd+m, a Minnesota-based brand experience design firm, as all of these characteristics are necessary for best-in-class design and innovation in an industry tasked with perpetually creating what’s next for brand-to-consumer experiences.The company was immediately successful with its inaugural project, not only bringing Google into the world of retail, but also receiving an RDI International Design Award. Under Krista’s leadership, the business experienced phenomenal growth, going from an unknown start-up to an internationally-operating company in less than 3 years. This amazing start resulted in Krista being recognized as a Midwest Finalist for the Ernst & Young Entrepreneur of the Year Award.
Although a St. Paul native, Krista is a Badger at heart (go Bucky!) having graduated from the University of Wisconsin, Madison. Krista has recently started her own charitable foundation and is involved with several business organizations including WPO (Women’s President’s Organization) and the Committee of 200 (C200). Krista has received a Woman to Watch Award from the Mpls/St. Paul Business Journal, as well as multiple awards in other industries, including the MEDA CPP Partner of the Year Award. When she has free time, Krista enjoys professional-level shopping, paper arts, antiquing, and relaxing at the cabin.